Vuja Dé Vault
The latest observations and outlooks from our experts
about industry news, business trends, and beyond.
It’s About More Than Just the Money
When we started our agency, we knew that we were going to be going against the grain. Traditional pricing models for advertising, media buying, and marketing support had been aroun
How to Use Data to Prove the Real Value of a Campaign
Very few, if any consumers, click on the first ad they see and buy. Conversely, the last ad they click on and buy from is rarely the only ad that influenced a purchase decision. So
Are You Tracking Metrics That Matter?
What are the key things to look for when trying to determine if the most important data is being shared in relation to your media spend?
Is It Time to Audit Your Agency?
Media metrics and data on paper can be deceiving, especially if they’re reported incorrectly or are being embellished to make results look better. As a Performance Media Agency w
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