Vuja Dé Vault
The latest observations and outlooks from our experts
about industry news, business trends, and beyond.
Data Privacy Changed the Rules. Most Marketers Haven’t Caught Up.
Here’s what actually happened with third-party cookies and data privacy. Discover how you can leverage this shift in data collection.
How Marketing Measurement Can Make or Break Your 2026 Growth
The brands that thrive in 2026 won't be the ones waiting for measurement to get easier. They'll be the ones who adapt their strategies to work within these constraints while mainta
How to Turn Media Spend Into Predictable Performance With Media Mix Modeling (MMM)
The question isn't whether Media Mix Modeling works. It does. The question is whether your organization has the discipline to implement it properly and the courage to act on what i
Beyond the Screen: Measuring Impact in Connected TV Advertising
With CTV ad spend exceeding $30 billion in 2024, it's clear that businesses are delving into new opportunities with CTV advertising.
How to Use Data to Prove the Real Value of a Campaign
Very few, if any consumers, click on the first ad they see and buy. Conversely, the last ad they click on and buy from is rarely the only ad that influenced a purchase decision.
Are You Tracking Metrics That Matter?
What are the key things to look for when trying to determine if the most important data is being shared in relation to your media spend?
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