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Vuja Dé Vault

The latest observations and outlooks from our experts
about industry news, business trends, and beyond.

How to Use Data to Prove the Real Value of a Campaign

Very few, if any consumers, click on the first ad they see and buy. Conversely, the last ad they click on and buy from is rarely the only ad that influenced a purchase decision. So

Kelly Maguire
July 16, 2021
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Are You Tracking Metrics That Matter?

What are the key things to look for when trying to determine if the most important data is being shared in relation to your media spend?

Kelly Maguire
May 26, 2021
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