Vuja Dé Vault
The latest observations and outlooks from our experts
about industry news, business trends, and beyond.
Google Isn’t Dead. Your Strategy Might Be.
Search isn't dying. It's merging and morphing with AI. Most brands are still only playing half the game. To win, you need to be playing both sides of the game.
Big Agency, Small Priority: The Key Questions Brands Forget to Ask
Before choosing your next agency partner, ask these key questions before making a final decision.
The Most Dangerous Metric in Marketing
The metrics that are easiest to measure and the things that grow a business are almost never the same. How to tell whether ROAS is skewing your campaign metrics and media investments.
Pixels vs People: The Tradeoffs Brands Are Getting Wrong
Virtual influencers versus real people. Know the potential tradeoffs, risks, and benefits of each.
Data Privacy Changed the Rules. Most Marketers Haven’t Caught Up.
Here’s what actually happened with third-party cookies and data privacy. Discover how you can leverage this shift in data collection.
Influencer vs Creator: How Each Impacts Your Marketing ROI
Creators and influencers serve different strategic purposes and drive different outcomes. Discover how you can leverage both to achieve the highest ROI.
Are You Ready for AI-Driven Search?
AI Search is already here. Here's what you can do to prepare yourself and your brand for success with the shift.
Why 2026 Might Catch Some Marketers By Surprise: Predictions for What’s Ahead
Get ready for more changes in 2026, from AI to search marketing, influencer marketing, omnichannels, authenticity in marketing and more. Discover what it will take to keep up and even stay ahead.
How Marketing Measurement Can Make or Break Your 2026 Growth
The brands that thrive in 2026 won't be the ones waiting for measurement to get easier. They'll be the ones who adapt their strategies to work within these constraints while maintaining focus on what actually drives growth.
How to Turn Media Spend Into Predictable Performance With Media Mix Modeling (MMM)
The question isn't whether Media Mix Modeling works. It does. The question is whether your organization has the discipline to implement it properly and the courage to act on what it reveals.
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