Vuja Dé Vault
The latest observations and outlooks from our experts
about industry news, business trends, and beyond.
Have You Experienced a Vuja Dé Moment?
We recently updated our external branding, but we assure you the Vuja Dé Digital promise and premise is still the same. It is by no mistake that our brand is Vuja Dé. The literal definition is to deliver an experience...
It’s About More Than Just the Money
When we started our agency, we knew that we were going to be going against the grain. Traditional pricing models for advertising, media buying, and marketing support had been around since the beginning of media buying. But we saw the...
How to Use Data to Prove the Real Value of a Campaign
Very few, if any consumers, click on the first ad they see and buy. Conversely, the last ad they click on and buy from is rarely the only ad that influenced a purchase decision. So how can these pitfalls be...
Are You Tracking Metrics That Matter?
What are the key things to look for when trying to determine if the most important data is being shared in relation to your media spend?
Is It Time to Audit Your Agency?
Media metrics and data on paper can be deceiving, especially if they’re reported incorrectly or are being embellished to make results look better. As a Performance Media Agency we’re forensic media auditors by nature.
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