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November 14, 2023

Have You Experienced a Vuja Dé Moment?

We recently updated our external branding, but we assure you the Vuja Dé Digital promise and premise is still the same. It is by no mistake that our brand is Vuja Dé. The literal definition is to deliver an experience that you may have thought you knew but were wild­ly surprised with something very different. […]

By Todd Juneau

We recently updated our external branding, but we assure you the Vuja Dé Digital promise and premise is still the same. It is by no mistake that our brand is Vuja Dé. The literal definition is to deliver an experience that you may have thought you knew but were wild­ly surprised with something very different.

Just about everyone ‘says’ they’re different in how they operate as a media or marketing agency, but we realize it takes more than simply saying those words or making that promise to make the claim. You must be able and willing to walk the talk.

Our actual business model and how we operationalize our efforts we believe are uniquely different. We acknowledge that what we ‘do’ is not what makes us inherently different. It’s how we come together and bring to life our core beliefs combined with our relentless desire to show our client partners that there is a different way of doing business and working together.

Our approach isn’t typical

What we believe makes us different, our actual business model and how we operationalize our efforts are very different. We don’t believe in “selling” ourselves, we believe in sharing our experiences and stories of success and failure. Those experiences yield transforma­tional outcomes when applied in purposefully designed environments and partnerships. We look beyond the ‘campaign at hand’ to your overall business and how we can help strategically move business forward.

We believe in being compensated for actions – not words

Our role is to be your marketing investment management partner, not a vendor you hire and pay a fee for a service. For us both to realize the return on an investment, we both must commit to a mutually defined set of goals, measurement standards and performance outcomes. Only then can we act as the stew­ards and fiduciaries of an investment strategy and marketing execution plan that has a true capability of succeeding. We operate and come from a place of true authenticity and honesty about what we can do. We believe that when we succeed for you, we both win.

‘Traditional pricing models focus on the dollar. At Vuja Dé Digital, we focus on the relationship.’

We don’t and won’t accept the status quo

Our story is simple, we provide a reality-based per­spective on what is real, what we believe works, what we have tried and failed at, and what we believe doesn’t work. We don’t promote the obvi­ous and easy or sexy. We point out the facts and the truth. We don’t tout that we have intellectual property or ground-breaking tech innovations as differentiators. We reflect on what is real and possible, and how we will act as a relentless extension of your team focused on true business outcomes that are meaningful and tangible.

We are insatiably curious

We’re interested in your objectives and goals but believe a fundamental understanding of your business is crucial to our collective short and long-term success. We ask lots of questions – that’s how we get to know you, your business, and how we can ultimately help you meet and surpass your desired outcomes.

We attract a special type of talent

We invest in people who seek the opportunity to share their talents and experiences in an environment that is energized by a motivation to be insatiably curious about what is possible. We attract entrepreneurially spirited individuals who explore and test without fear of failure, inspired to stop at nothing until the results are wildly successful because they’re not managed by billable hours. This leads to personally rewarding world-class efforts and outcomes, while fostering a sense of pride in individual and team accomplishments.

This is what we stand for

Our brand promise comes from our culturally obsessed drive for competitive performance and results, and our payoff is that we enjoy the passion in our work and are proud of our ef­forts. Our partners will never compensate us for what they don’t believe we should earn, and if we don’t perform, we don’t deserve to be your partner or earn compensation. If that is the outcome, we will both know that we did every­thing possible and have left nothing on the table.

It ultimately comes down to this

We exist to solve business problems profitably, uniquely, and creatively for our partners and ourselves, using a non-traditional approach to marketing and media strategy, execution, and compensation. Our aspiration is offering a unique work and partner-agency experience built on trust and confidence in what’s possible. Therefore – consider us your partners in possibility.

Ready to experience a Vuja Dé moment? Get in touch.

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