Vuja Dé Vault
The latest observations and outlooks from our experts
about industry news, business trends, and beyond.
How Marketing Measurement Can Make or Break Your 2026 Growth
The brands that thrive in 2026 won't be the ones waiting for measurement to get easier. They'll be the ones who adapt their strategies to work within these constraints while maintaining focus on what actually drives growth.
How to Turn Media Spend Into Predictable Performance With Media Mix Modeling (MMM)
The question isn't whether Media Mix Modeling works. It does. The question is whether your organization has the discipline to implement it properly and the courage to act on what it reveals.
The Always-On Holiday Shopper: What It Means for Your Brand
As we navigate the 2025 holiday season, it's clear that 'early' is no longer an outlier strategy. Discover how you can leverage this time without annoying customers.
The Social Commerce Revolution
Online commerce is undergoing a major transformation that many brands haven't fully prepared for. Get up to speed now.
How Independent Agencies Are Becoming the Partners of Choice for Performance-Driven Brands
The rise of independent agencies represents more than just an industry trend.
Closing the Divide Between Brand Building and Performance Marketing
Marketing has always been about performance. So why did we start talking about “performance marketing” as something separate from the rest of the marketing process?
Why Top Talent is Fleeing Big Agencies for Indie Agencies
Top talent is fleeing big agencies for indie agencies. Here's why.
The CPM Trap: How Efficiency Metrics Are Costing You Growth
Are efficiency metrics costing you growth? How to avoid the CPM trap with performance marketing.
How Marketing Mix Modeling (MMM) Helps Marketers Understand ROI
By implementing MMM, marketers gain actionable insights about how every marketing dollar impacts their business, enabling more informed decisions about future investments.
Walking the Cultural Tightrope: How Brands Can Navigate Social Responsibility and Cultural Relevancy
Cultural relevance for brands is a balancing act. Discover how to be authentic without misstepping.
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